Episode 4 – Odin Clack of Odin Leather Goods

“I’m trying to maximize the time I do have.” – Odin Clack


When Odin had a child in the hospital (don’t worry, it ended up all good), he took a few minutes to breath and drove around town.  During that drive he stopped into a leather store called Tandy Leather.  Odin Leather Goods was born that day. Literally.  No lie. (You’ll hear more details on this story in this episode.)

I have been watching Odin with his side business for many years now and I am exited to have him on the show today.  He is a family man, has a full time marketing job in Dallas, Texas and runs Odin Leather Goods out of his garage on the side.  He is a true example for so many out there trying to add a side business or side hustle to their life.

We have a great conversation because not only is Odin super personal and fun but he also has a wealth of experience of a normal guy doing something awesome.  His leather work is high quality and his brand has become very strong.  He has sold goods all over the world but, he maintains a desire to keep Odin Leather Goods as a side project, which I think you will really like learning about.

We had a great time talking about his story, his products, his methodology, as well as how he prioritizes big areas of life.

Topics include:

  • How Odin started Odin Leather Goods
  • Juggling Family, Full Time Work and Side Business
  • How Odin is a “Stubborn Hack” (I love this concept!)
  • Products he makes as well as which is the most challenging
  • The evolution of Odin’s brand and logo
  • How Odin keeps track of ideas and notes
  • How we both went to college at Texas A&M University. Go figure?!
  • The importance of branding
  • How to flush out ideas and gain clarity on them

Connect with Odin and his business here:

Don’t forget to connect with me here:

Also please don’t forget to leave a good review on iTunes HERE.

Now, enjoy the show! (Below are all the show notes and links.)

Here are the links to everything we talked about:

Various Mentions


Great Quotes: (all quotes are Odin’s unless mentioned otherwise)

“I make handmade leather goods in a small workshop, i.e. my garage.”

“I’m doing full time part time.”

“My whole marketing plan has been to just share good stuff.”

“My business is growing very organically, and I think that’s what makes it enjoyable.”

“We gotta make sure we are always driving value into our day.”

“Odin Leather Goods is definitely a proving ground for a lot of my ideas.”

“I don’t do a lot of TV watching.”

“I’m just another guy who was too stubborn not to give up on leatherwork.”

“I’m just a guy in a garage.”

“It took a lot for me to put my work out there for anyone to buy, because I didn’t think it was good enough.”

“The key is to stick to what I know, stick to what I like.”

“Are you adding value to me or are you costing me money?”

“Find clarity.”

“I’ve had designs that I have been thinking about for a year.”

“I’m trying to maximize the time I do have.”

“Garages is where it’s at.”

“There are some phenomenal artists working out of some of the smallest spaces.”


Have you listened to Episode 3?  I talked with Brian Preston of Lamon Luther and we have an awesome conversation about his passion behind his business. You will love it! Brian is contagious and has tons of insight and passion.

As always, please let me know in the comments what you liked, how I can continue tweaking this new Podcast.  I’d also love any guest recommendations you might have!